Posts Tagged "consumer trends"

Exploring Why the Shift to Mobile Matters

In the past era, the UK’s entertainment budget has grown by roughly 12 % annually, yet the share spent on physical venues favor cinemas plus theatres has dipped by 3 %. That gap is being filled by smartphones. By 2025, the mean UK household will own to say the least two mobile devices, and 70 % of that population reports using a phone to watch compact videos, play casual games, or stream music. The result? A new, on‑the‑go market that is reshaping how people elect to shell out their leisure time.

On-the-spot Access as well as Micro‑Engagement

Despite its development, mobile gaming faces hurdles. Details privacy concerns are prominent; 38 % of UK users express discomfort with location tracking in games. Battery drain is another issue: weighty gaming can reduce device days by 15 % over a period. Finally, the line between casual and addictive participate in is skinny; 9 % of team members admit spending more than 20 hours a workweek on mobile games, which can impact work and social life.

Economic Impact on Traditional Media

Mobile platforms support a spacious range of accessibility features—voice commands, high‑contrast modes, and adjustable text sizes—making games playable for users with visual or motor impairments. The UK’s Office for Disability Issues reports that 32 % of people with disabilities use gaming as a primary leisure activity. By contrast, only 12 % of traditional gaming consoles offer comparable accessibility options. This inclusivity widens the market and encourages diverse participation.

Social Connectivity along with Community Building

Television ratings have fallen by 4 % over the last two years, while mobile app downloads hit a record 1.2 billion worldwide in 2024. The UK’s advertising use up on mobile gaming surpassed £1.5 billion in 2023, a 25 % rise from 2022. For broadcasters, this shift means reallocating budgets from linear programming to targeted in‑app ads. For theatre owners, the challenge is clear: to package experiences that cannot be replicated on a screen, such as live interaction or physical immersion.

Accessibility along with Inclusive Design

Games be fond of Clash Royale plus Among Us have created online communities that rival traditional clubs. In 2024, the UK saw 3.4 million active players in multiplayer mobile titles, up 18 % from 2022. These communities drive word‑of‑mouth marketing; 60 % of sportsmen report discovering new fixtures through friends’ recommendations. The social layer also supports charitable events: 22 % of mobile gamers participate in in‑game fundraisers, raising over £5 million for causes such as cancer research.

For those inquisitive about how this digital shift intersects with other entertainment forms, the ascend of mobile gaming has on top of that opened doors to online gaming platforms. Many players today turn to sites like Spincastle casino for a blend of skill‑based play and instant payouts, reflecting the broader trend of on‑the‑go entertainment.

Challenges That Still Persist

For content creators, the lesson is obvious: develop diminutive, engaging experiences that can be enjoyed in 5‑short while intervals. For advertisers, focus on in‑software sponsorships and micro‑ads that appear during natural pauses. For traditional venues, consider hybrid models—live shows paired with mobile companion apps that present behind‑the‑scenes media. And for policymakers, investing in digital literacy along with privacy safeguards will retain the market healthy and inclusive.

Which Lane Should Stakeholders Take?

Unlike a cinema ticket that costs £8 as well as requires a 2 hour commitment, a mobile encounter can be downloaded in under a minute and played in 5‑minute bursts. In 2023, the norm mobile game session lasted 12 minutes, up from 8 minutes in 2018. This micro‑activity model lets users fit entertainment into lunch breaks, commutes, or waiting rooms. The convenience is measurable: 45 % of UK gamers say they would have skipped a live event if a comparable mobile experience was available.

So where does that leave us?

In sum, mobile gaming is not purely a fad; it is a structural change in how the UK consumes entertainment.

By embracing the immediacy, sociality, and accessibility of mobile platforms, stakeholders can tap into a growing crowd that is already spending more time on screens than ever before.

Time and again Asked Questions

Why is mobile entertainment growing faster than physical venues?

Mobile features convenience, affordability, and instant access, meeting consumers where they are.

What types of content are most preferred on smartphones?

Short videos, casual games, as well as music streaming highest the list, driven by on-the-travel usage.

How many UK households will own multiple mobile devices by 2025?

By 2025, the average household will have at any rate two mobile devices, boosting materials consumption.

Read More

GET YOUR FREE DIGIMARCON BROCHURE AND
NEVER MISS AN UPDATE

Sign up for email updates and get your the FREE DigiMarCon Ireland brochure and stay in the know about all things DigiMarCon including price changes, discounts, and the latest speakers added to the schedule.

The DigiMarCon Difference

Business and marketing professionals have a lot of choice in events to attend.
As the Premier Digital Marketing, Media and Advertising Conference & Exhibition Series worldwide
see why DigiMarCon stands out above the rest in the marketing industry
and why delegates keep returning year after year

Global Event Series

DigiMarCon is the Largest Digital Marketing, Media and Advertising Conference & Exhibition series in the world, with annual events held in all continents (North America, Latin America, Europe, UK, Asia Pacific, Middle East and Africa) in 13 countries (United States, Canada, Australia, New Zealand, United Kingdom, Ireland, Netherlands, Spain, Brazil, Singapore, India, United Arab Emirates and South Africa), across 33 cities (New York, Philadelphia, Boston, Toronto, Vancouver, Montreal, Houston, Dallas, Chicago, Los Angeles, San Francisco, Seattle, Washington DC, New Orleans, Atlanta, Detroit, Miami, Denver, San Diego, Phoenix, Las Vegas, Honolulu, London, Dublin, Amsterdam, Barcelona, Johannesburg, Cape Town, Dubai, Sydney, Auckland, Singapore and Sao Paulo). All DigiMarCon Events can be attended in-person or online. Wherever you are located there is a regional DigiMarCon event nearby you can attend.

5-Star Luxury Event Venues

DigiMarCon Conferences are held in top luxury 5-star event venues across the world such as; Royal Caribbean Cruise Ships, Olympic Stadiums, Marina Bay Sands Expo & Convention Centre and Wynn, JW Marriott, Marriott Marquis, Hyatt Regency, InterContinental, The Westin, Renaissance, Hilton, Conrad, W, Sheraton, Loews and Sofitel Hotel properties. Discount hotel room rates at each venue hotel means no hassle getting to and from the venue each day.

Extensive & Memorable Networking Experiences

Building relationships matter! At DigiMarCon Conferences we have more networking breaks on our program than others. On average there are 8 Networking breaks at each event giving delegates ample opportunities in a relaxed atmosphere to meet others over the 2-days at the event; from 1-hour round table networking luncheons to 3-hour dinner receptions. These networking breaks are set in picturesque locations to facilitate memorable experiences while fostering new relationships. Such experiences include enjoying cocktails and the Sunset over the Pacific Ocean on a private Ocean Terrace in Santa Monica, to being on the Sydney Olympic Stadium playing arena at night enjoying cocktails under the lights, to dining at the 360 Revolving Restaurant at the top of the CN Tower in Toronto for a Dinner Reception, enjoying cocktails on a private promenade overlooking Times Square in New York City, or having fun at the Dazzles Night Club onboard the Royal Caribbean Oasis of the Seas for a Farewell Party, etc.

Industry Thought Leaders from Leading Brands

DigiMarCon Keynotes, Panels and Master Classes are facilitated by the foremost thought leaders in the industry, from celebrity social media influencers to CMO’s from the largest Fortune 500 company brands that are disrupting the digital marketing, media and advertising industry, such as Google, Facebook, Microsoft, Amazon, Oracle, Adobe, eBay, Netflix and more. All presentations are pitch-free, and include actionable takeaways, case studies, strategies and tactics, ready to be applied when back in the office.

Premium Comfortable Meeting Spaces

At DigiMarCon Conferences you are never ‘left in the dark’…. literally, in a large room far away from the stage and speakers, crushed in tight theater seating, without even a table, while sitting in the dark. At DigiMarCon all delegates have premium meeting space in luxurious ballroom well-lit spaces, with comfortable seating with table enabling delegates to use their laptop to take notes with ample charging facilities onsite in a comfortable space to learn and thrive. All tables are situated close with direct view of the stage.

Value for Money & Generous Discounts

DigiMarCon Conferences are affordable to attend, from single-day event passes up to two-day VIP options at a fraction of the cost of other industry events. We offer significant discounts for early bird registrations. Additionally, on top of time-limited discount pass rates, because budgets are tight, we want to make sure all groups have a chance to attend DigiMarCon. For government employees, students, academic, startups, non-profit organizations and teams, we offer generous discounts off the prevailing registration price.

Collaborative Learning & Audience Participation

Attend DigiMarCon and you become part of the show! DigiMarCon Conferences tap into the talent of the room, drawing from the knowledge and experience of the professionals in the audience. All DigiMarCon events include regular interactive question and answer sessions with speakers and the audience ideal for collaboration, audience polls, along with ice-breaker and group exercises, steered by charismatic Emcees.

Meet the Speakers in Person

DigiMarCon Conferences put you right up and close with the speakers giving you the opportunity to meet these social media influencers which you follow in person. Speakers are never hidden in private speaker rooms away from the audience, they are in the auditorium sitting right beside you and participating.

Exceptional Customer Service

Attending a conference is a well-researched decision. There are many factors to consider such as location, time, venue, cost, speakers, content, etc. At DigiMarCon our results-obsessed Customer Service team are at your service before, during and after the event to help with your needs. It’s at the core of what we do — it drives our business. Offsite, we are ready to assist you via phone, ticket or chat. Onsite at our Conferences, friendly DigiMarCon staff serve as your hosts. They welcome your input and are happy to assist you.

TECHSPO Technology Expo

At all DigiMarCon Conferences is the co-located exclusive event TECHSPO Technology Expo, which showcases the new generation of technology and innovation, including; AdTech, MarTech, Internet, Mobile and SaaS technologies. Be inspired, amazed and educated on how these evolving technologies will impact your business for the better. Unlimited Access to TECHSPO Technology Expo is included with all DigiMarCon passes.

On Demand Library Access

DigiMarCon All Access & VIP Passes include a 12-month on demand access to hundreds of hours of DigiMarCon speaker keynotes, panels and master class presentations from recent DigiMarCon Conferences, including videos, slide decks and key takeaways, available on demand so you can watch what you want, when you want.

The Largest Digital Marketing, Media & Advertising Community

Attendees of DigiMarcon Conferences gain membership to an exclusive global Digital Marketing, Media and Advertising Community of over 500,000 worldwide subscribers to our award-winning digital marketing blog and over 100,000 members to the International Association of Digital Marketing Professionals (visit https://iadmp.org). This global community comprises of innovators, senior marketers and branders, entrepreneurs, digital executives and professionals, web & mobile strategists, designers and web project managers, business leaders, business developers, agency executives and their teams and anyone else who operates in the digital community who leverage digital, mobile, and social media marketing. We provide updates to the latest whitepapers and industry reports to keep you updated on trends, innovation and best practice digital marketing.

Safe, Clean & Hygienic Event Environment

The events industry has forever changed in a world affected by COVID-19. The health and safety of our guests, staff and community is our highest priority and paramount. The team at DigiMarCon is dedicated to ensuring a great experience at our in-person events, and that includes providing a safe, clean and hygienic environment for our delegates. Some of the key areas we have implemented safe and hygienic measures include;

  • Limiting Venue Capacities to allow for Social Distancing
  • Health and Safety Protocols
  • Safe Food and Beverages and Food-handling
  • Sanitation Stations with Hand Sanitizer and Wet Wipes Dispensers
  • Sanitation and Disinfection of Common and High-Traffic Areas
  • Physical Distancing Measures Between Attendees
  • Social Distancing Room and Seating Configurations
  • Non-Contact Thermal Temperature Scanning

Hybrid Events: Attend In-Person or Online

DigiMarCon has always been industry leaders of the Hybrid Event experience for years (a hybrid event combines a "live" in-person event with a "virtual" online component), no one needs to miss out on attending our events. Each DigiMarCon Conference can be attended in-person (with a Main Conference, All Access or VIP Pass) or online (with a Virtual Pass) giving attendees a choice for the experience they want to have. Attending virtually by viewing a Live Stream or On Demand enables participation by people who might be unable to attend physically due to travel or time zone constraints or through a wish to reduce the carbon footprint of the event. If you would like to meet the speakers, network with fellow marketing professionals at refreshment breaks, luncheons and evening receptions, check out the latest Internet, Mobile, AdTech, MarTech and SaaS technologies providers exhibiting then it is highly recommended to attend DigiMarCon in-person. As the largest Digital Marketing, Media and Advertising Conference series with events in 33 international cities worldwide, across 13 countries, there is bound to be a DigiMarCon Event near you to attend in-person if you can.

High-Profile Audience From Leading Brands

DigiMarCon Conference Series is the annual gathering of the most powerful brands and senior agency executives in your region. The Sharpest Minds And The Most Influential Decision Makers - Together for Two Days.

Who Attends Our Conferences
Brands • Agencies • Solution & Service Providers • Media Owners • Publishers • Entrepreneurs • Start-Ups • Investors • Government • Corporates • Institutes of Higher Learning

PRICE INCREASES IN
PRICE INCREASES IN: